For Real Estate Brokerages and Teams
Section 1: Foundations
SetUp For Success
Lesson 1 is an introduction to how we’ll go through the course, the support services, and the learning management system.
In Lesson 2 we’ll implement my greatest productivity systems and set up your schedule for the next several weeks so you can successfully BrokerUp. We’ll look at time management, sort out the email overwhelm, and put a system in place so that you don’t miss a thing, all in preparation for you to get the big projects planned and done through BrokerUp. I’ll tell you the tools I use to be productive and efficient.
Lesson 1: We’ll go through some exercises to determine your company mantra, your raison d’être, your “Whys”. It may seem a little wishy, washy at first, but this is what holds everything else up so you can run your brokerage on your terms. This is important for determining your services, value proposition, policies and procedures, and it is important in your leadership of the company.
Lesson 2: Here, we’re going to set your company Ideals in such a way that is important to your customer. We’re taking your “Whys” and adding an outward focus, and aligning with the needs of the customer. These 2 lessons are harder than they seem, but we have some great exercises to help you get clarity around this foundation of your business, so you can move onward and upward.
Lesson 3 is all about your super powers – you didn’t get here by accident, and your strengths are going to help you to get to the next level. We’ll help you find them, and use them, to elevate your brokerage or team.
We call this module Financial Magic because we are going to make some costs disappear and revenues appear, right before your eyes (at least if your eyes are looking at a spreadsheet!) How does that sound? Lesson 1 of this module is all about income. Where is your money coming from at a macro-level? Does this align with your Ideals as set in Module 1? Where could your income grow? You have some decisions to make here as the Broker Owner or Team Leader that are really going to affect your culture. We’ll also start to set your financial income goals here.
In Lesson 2, we’ll look at expenditures – are you spending on the right things? How do you know? There is a lot of data analysis here, so be prepared to get out the spreadsheets-we’re going to get into some great data visualizations here. You may be surprised at where your dollars go.
In Lesson 3, we’re going to go deep into budgeting and really cut the fat. This is probably where you’ll get the immediate return on your BrokerUp investment. The course more than pays for itself, concretely, right here in this module.
In Lesson 4, we’re looking ahead. We’re going to set you up with what to measure and when, plus you’ll get our templates to make sure you can keep it up, in a clear, simple way, every month, every quarter, every year we’ll focus on a company financial health analysis, setting your budget according to your newly solidified ideals, and setting your preliminary financial goals. You’ll learn what to measure and when, plus you’ll get our templates AND I’ll show you how I use data visualizations to make sure you can keep it up, in a clear, simple way, every month, every quarter, every year.
Business Strategy, Your Way
This is a really fun module because now we can be creative about how you decide to GROW your business. Maybe you’ll go as far as changing your entire model…We can’t wait to see what you decide to do!
Lesson 1 is all about taking your ideals, and strengths, throwing in a dash of your financials (now that we know where we are) and creating a unique strategy intended to put you ahead of the competition.
In Lesson 2, we’ll determine the most pertinent changes you’d like to make in your business.
In Lesson 3 we’re going to show you how to get your people behind these changes with some change management tactics that you’ll be able to employ for the rest of the program.
Section 2: Marketing
How’s the Market?
This is perhaps the most cliché phrase used in the real estate world, so I thought I’d throw it in there for good measure. This module is actually about assessing your market and competition. Now that you know what you want to do in terms of strategy, we’ll add in competition and market factors so you can see where you differentiate.
You’ll learn what data to collect, how to read it, what to do with it, and how to store it to benefit everyone in your company. We’ll also review your financial goals from Module 3, and in light of market data, confirm or adjust those goals.
In the final lessons of this module, we’ll look at what data you can provide to your staff and agents, so they can elevate their sales. We’ll also go through a sales projection workshop so we can really see where you’re going next.
Crafting Your Value Proposition
Your strategy, confirmed by your assessment of your market and competition, is going to help lead you to clarity around your value proposition. Through the lessons in this module, you are going to figure out what your ideal client wants and needs from you, and we’re going to put it on paper.
You’ll answer the all-important question of “What do we really sell?” clearly and succinctly. You will craft your offer in such a way that expresses why an agent, employee, or client would want to work with you over the competition.
Living Your Brand: Branding & Marketing
Once your Value Proposition is clear, and your ideals are set, this module is going to help you express them to the world. Here, we’ll flesh out what your branding really says about your business, and we’ll get into a clear, over-arching marketing strategy for your business that highlights your company ideals, and works and grows with your current budget and financial situation.
You’ll finish this module with clarity around how to live your brand, as well as marketing tactics, templates, and schedules. Now that we know what we do, what are the best ways to reach customers who needs what we offer? What really sells houses? What marketing really helps agents? We’re going to sort that out and more in this module.
Web tech is big, so it gets its own module.
Lesson 1 is all about how we’re going to get from online to in front of people. These are the “backend” decisions you’ll need to make before you pay for those tech tools or update your website.
In Lesson 2, we’ll take that “backend” and determine how we’re going to display it on the front end to capture the attention of your target market. (In a nutshell, this is your website strategy).
In Lesson 3, we’ll delve deep into the world of how to market your website through Social Media and other means.
In Lesson 4 We’ll address ways to avoid “new shiny” syndrome, so you can stop wasting money, stick to your solid strategy, and implement what will really work for your brokerage. You’ll do a tech systems analysis to see if there is anything that you can add that will save or make you time, money, sanity, or all three (especially if you can get some of your systems working together!)
Section 3: People & Change Management
Operations Management & HR
This module is a bit heavy, but it should be because it is about your people. They make your business run, and they are important.
Here, we’ll look at your overall Policies and Procedures, hiring practices, and change management (we have a feeling there will be a lot of changes to implement at your brokerage after this course!)
You’ll determine how you communicate with your team, and how often so that you’re all on the same page and efficient! This module comes complete with templates and checklists to save you time.
Be prepared to walk away with updated policies and procedures, in full alignment with your company ideals.
Let’s face it: when your sales agents do better, your company does better, whether your income is based on agent commission splits or fees.
Lesson 1 is about Sales tracking, monitoring, agent training and development: All of these things need to be done to keep your sales running like a well-oiled machine. In some respects, sales projections are a self-fulfilling prophecy. You’ll need to know where each of your agents is in order to get them to where they need to go.
Lesson 2 is about helping your agents reach their full potential. Here you’ll look back at your ideals and value proposition to determine what fits best with your brokerage in terms of agent consultation, education, and expectations.
In Lesson 3, you’ll set in place communications practices, including an onboarding strategy for new agents, and with the next module focused on your staff, you’ll begin to build a winning company culture.
While agents may be entrepreneurs working under your brokerage or team, what about your staff? This module is all about the development of your internal team.
Lesson 1 is about discovery: What motivates them? Why do they stick around. (Do they stick around? Or are you constantly training new people?
In Lesson 2, you’ll structure how to support and reward your employees, and in doing so, prevent employee turnover.
In Lesson 3, we’ll dial into employee onboarding and training, so that it is consistent and aligned again, with your company ideals and standards.
WrapUp: Prioritizing & Scheduling Your Projects
By the time you arrive at this module, you will likely have a long list of projects to implement. Depending on where you are in your brokerage, and your previous skill set, these things may range from new accounting review procedures, to new agent development programs, and marketing tactics, or new technology.
Here, you’ll learn how to set up your change management plan, and you’ll strategize and implement a program for assessing your projects to make sure they fit within your vision. Then we’ll work on getting all of your brokerage and team building projects in your timeline.
BrokerUp Works Because We’ve Got Your Back with:
1. Serious Support to Get It Done!
2. Resources to Help You Implement!
How Do I Know BrokerUp is For Me?
Hint: BrokerUp is For You If…
You are pulled in all different directions each day and systems would help you to be more profitable.
You KNOW your brokerage or team could be more profitable, but you just haven’t gotten there yet.
You need some more consistent policies and procedures in place, but you haven’t had time to think through the decisions that need to be made.
You and your agents are constantly stressed about “office” or “company” issues. (i.e. Stuff that doesn’t sell houses).
You would like to be better at attracting and/or retaining agents, naturally, without the cold calls and the sales pitches.
You would like to earn more inside your business.
You would like to create a sellable asset of your company or business with valuable systems in place.
You desire to build a company with intrinsic meaning, that people want to work for and with.
You would like to build a company or team that is easier and less stressful to operate.
But Wait, There’s More!
(Confession: I’ve always wanted to say that)
Sign up before June 1st, 2017 to Get These AWESOME Bonuses!
Create Your Own Agent Learning Management System
You are going to get a full behind the scenes look at how I created my learning management system. Better yet, I’ll go through step by step training on how you can create your own learning management system that can be used for your agent and staff training and development.
Behind the Scenes in the BrokerUp Video Studio
In anticipation of your Agent Development videos, I’m going to show you how I built a video studio in our office. It doesn’t have to be huge or expensive to be effective! You’ll be surprised at how little room you actually need and you’ll get a true behind-the-scenes look at BrokerUp, here. You’ll also get access to my presentation on uses for video in your brokerage!
Wiki Manual Templates
As part of the BrokerUp Bonuses, you are going to get our full wiki-manual templates, and we’re going to show you how to organize your office manuals into a wiki (yes, sort of like wikipedia) for your team to access and use. This will save you countless hours of questions and discussions once your brokerage or team policies are complete. You’ll be able to refer your agents and staff to the policy on the office “wiki” or send them a link – saving you time, and keeping everything consistent across your brokerage or team.
Neighborhood Website Marketing Program
You are going to receive full behind the scenes access to my Neighbourhood/Development Website Marketing Program, designed to get your brokerage in front of local sellers and business people, while building relationships and providing your community with valuable content and information. This program is officially Host Management designated as “non-spammy”. You’ll get video tutorials of exactly how I build out the program for each neighbourhood in a market, and how we grow our brokerage community by helping others and genuinely caring for our neighbours.
Development Marketing Program
As an additional bonus, I’ll give you my small development marketing program. Your brokerage or team could be the go-to agency for small real estate developments, if you can provide them with the website and lead capture they need to sell their product. I’m going to show you how to do it easily and consistently for results, and I’m going to show you how cost effective it can be!
Total Value of Bonuses Alone: $4,185
So, you’ve still got questions? That’s OK Because we’ve got answers!
Q: My brokerage is in a market where business is just done differently. Is BrokerUp still beneficial to me?
Q: What if I do not want to add anymore agents to my brokerage or team? Will BrokerUp still be worth it for me?
30 Day Money Back Guarantee!
You real estate people are a surprisingly risk averse group! It’s OK – we’ve got you!
In addition to helping you streamline your brokerage or team so that you are making more and wasting less, we’ll guarantee our work with a risk-free money back policy.
What does this mean?
You will have the opportunity to try out Modules 1, 2 and 3 as they will be released within 30 days of BrokerUp Program Launch.
If you have completed Modules 1 and 2 and their respective missions, just email us your work and the reasons you feel that BrokerUp is not what you need, within 30 days of the program start date and we’ll refund you in full. We’d be sad to see you go, and you’ll miss the remaining 9 course modules, but we want what’s best for you.
That’s it, that’s all. We want to provide a service that helps makes your business more efficient, and we want to see you grow. That is our Why – We love witnessing limitless human potential in all forms, so we’re happy to put our money (er, your money?) where our mouth is.
Love from Previous Clients ~ and Friends
(Love you back! Mwah!)
"I have been a real estate agent for more than 15 years and with RE/MAX most of those years. When Stefanie helped RE/MAX Sea to Sky Real Estate, the work place became a new environment. She introduced new systems and followed through by implementing training programs so agents would be comfortable using these systems. Stefanie has helped me personally many times, from a simple (to her) solution of being stumped with an aspect of social media to reorganizing an entire data base. She has helped me streamline my social platform from Twitter to Facebook to LinkedIn. I have seen other agents besides myself become much more confident and familiar with RE/MAX tools and other internet tools. I would not hesitate to hire Stefanie to put her host of Host Managment skills to work!"
"Stefanie has great energy and when combined with her knowledge she engages our realtors in a way that makes them all better salespeople. Her hands on approach with an accountability aspect encourages salespeople to reach and surpass their goals.å"
"Stefanie has been amazing in helping me at anytime with technology issues and has helped me set up systems with no questions asked. She has also gone out of her way to introduce myself and others into social media programs and beyond she is awesome."
"Stefanie has been an amazing addition to the sales staff at ReMax Sea to Sky.Her cheery and positive personality is key in her motivational work in the offfice, but she also provides ongoing direct help in areas of social media as it applies to sales. Her regular First Tracks sales meetings in the office work because of her sincere, non confrontational approach. If office morale has improved in the office despite the economic challenges from outside, it is primarily through the efforts of Stefanie. She is truly a golden company resource."
"Stef was able to almost instantly target the weak points in my sales process and provide easy-to-follow solutions to avoid those pitfalls. Working with her has been inspirational, and the brainstorming that has come from our sessions was a fantastic and unexpected bonus! My business (and personal motivation) have skyrocketed since we’ve started working together and I wouldn’t hesitate to recommend her to any businesses or business person. Dara Sklar www.realtysupport.ca & www.real-tours.ca"
"Stefanie of Host Management was instrumental in providing knowledge and direction to get Lighthouse’s online presence up and running. She has an amazing ability to ‘simplify’ the process, thus removing the overwhelm and providing her clients with effective strategy, comprehensive know-how and the a vast array of tools to organize and execute. Whether to set up sales strategies or provide customized team training, she comes with my highest recommendation."
"Stef has been exceptional in helping not only me but our entire office to keep up with technology and the social aspects of selling real estate in today”s marketplace. Always open and smiling with a logical and straightforward solution to any problems I may have. A real pleasure to work with."
"Stefanie has been there a number of times, when I needed advice regarding my business. Many times one is confronted with all the different avenues regarding social media and Stephanie has helped point the way. Empathy, listening, tolerance and many of her traits. She is a great sounding board."
"I have been selling real estate for 40 years and have had a lot of help along the way in developing my business plan and direction. Since Stefanie Hostetter came to our company and assumed the roll of marketing manager my abilities and new positive attitude have soared. She has worked patiently with myself and other agents in our office to embrace current technology and marketing methods and given all of us a whole new excitement for what we do, cheers to you Stefanie and thanks from this “old veteran”, John McGregor Whistler, BC"
"I am a big admirer of Stefanie. From the moment we met, when she was graduating from McGill, I knew this gal was going places. My company had her fiancée’s condo for sale and Stefanie was amazing! Always obliging, courteous, sense of humour and responsible. I only discovered a couple of years later that she was also very creative, clever and engaging. At many Luxury Real Estate conferences that I attended, she was always available to help us understand the advantages of social networking and her presentations were excellent. Good for you Stefanie! Brian, Tim and I wish you all the best in this endeavour."
"Stefanie has been a shining light in her contributions to my business and our office generally. She is right on the ball with structured sales and marketing processes that help break down what can be complicated tasks into small manageable ones. She is also innovative and creative. Always thinking and open to new ideas to share. We are lucky that she is here working with us and enjoying the Whistler lifestyle."
"Stefanie is a remarkable woman and business professional. She is bright, savvy, poised, intelligent, a skilled strategist and a real go getter. She looks beyond the obvious and has an eye for detail. Bundle all of those things together along with her witty personality and it’s a home run all of the way around."
"Stefanie Hostetter couples her technical and analytical skills with her upbeat, open personality, bringing a breath of fresh air to the Social, Sales and Marketing process. She does a thorough job of understanding her clients and has no fear of thinking outside the box to bring new dimensions and perspectives to the task at hand. Having shared a stage with her, and watched her in action professionally and personally, I have no reservations about recommending her as an effective Team Leader to coordinate and guide your next strategic move.."
"Stefanie is always available to assist with my marketing needs, has great ideas, but best of all LISTENS to my needs, and wants and ALWAYS comes up with a great solution!"
What Are You Waiting For? We’ve Only Got 30 Spots Available! Jump In! Plus, There are 2 Ways to Pay
BrokerUp Monthly Payment Option
BrokerUp Course: Value $3000+
(Value-add to your business: limitless)
BrokerUp Templates: Value $3000
BrokerUp Bonuses: Value $4,185
BrokerUp Facebook Group Peer Support Network: Value $500+
Total Value: $10,685+
BrokerUp Program Price UNTIL JUNE 1st ONLY: $2,997 paid in 10 monthly instalments of $299.70
BrokerUp Best Value Option
BrokerUp Course: Value $3000+
(Value-add to your business: limitless)
BrokerUp Templates: Value $3000
BrokerUp Bonuses: Value $4,185
BrokerUp Facebook Group Peer Support Network: Value $500+